Apparel, fashion, and textiles

What will the clothes and fabrics of tomorrow look like? What functionalities will they have, and what will the production process look like? Supertrends can help you anticipate and monitor these questions and developments, always keeping your business one step ahead. 

What is changing?

In the transformation scene of the fashion, apparel, and textile industry, the watchword for the future is “action”.

In recent years, the fashion world has made more declarations of intent than actual interventions to achieve sustainability and climate change mitigation goals, make the supply chain more visible and transparent, and adopt new technologies to reduce waste while offering the best customer experience at the same time.

Some concrete steps forward, however, are beginning to show up.

Innovative materials to boost sustainability and circularity

textile, fashion, apparel, coloured fabric

The rapid development of materials innovation is greatly helping accelerate the industry’s commitment to sustainable and regenerative practices that encourage the reduction of the massive waste and its end-of-life impact, hazardous chemical overuse, and overproduction. The development of new materials, combined with new production processes, is increasing the range of opportunities to facilitate the green transition.

textile, fashion, apparel, coloured fabric
sustainable digital fashion

Fully digital and metaverse orientation

sustainable digital fashion

The focus on digitalization has gained significant momentum during the pandemic crisis. New and established companies continue to deepen their presence in the digital realm and leverage big data to offer increasingly detailed personalization and immersive experiences to their consumers. These range from the development of virtual fitting rooms and the creation of virtual clothing worn by the avatars of the metaverse (NFTs) to gamification and the virtualization of events, shows, shopping, and other digital activities. More than ever, the Internet enables this industry to create digital twins of the physical world.

Supply chain efficiency and transparency

fashion, textile, apparel, clothes

One of the main challenges for the fashion industry is to streamline, simplify, and increase the reliability of long, fragmented, sprawling, and poorly or not at all visible supply chains, taking into account the new regulations that impose greater transparency, traceability, and sustainability at product level. All this requires a new way of thinking that also integrates with the potential enabled by technologies such as Artificial Intelligence and machine learning, blockchain, and the Internet of Things to identify the origin and provenance of products and raw materials, and increase stakeholders’ trust.

fashion, textile, apparel, clothes

Innovations to keep an eye on

Fabric from CO2

Fabric from CO2

It is created through a synthetic biology process that allows the production of a type of 100% biodegradable and entirely sustainable viscose directly from captured CO2.

It is one of the most promising examples of innovative materials to boost sustainability and circularity.  

aUTOMATED VERSIONING

Automated versioning

Automated versioning is an Artificial Intelligence (AI) and machine learning (ML)-based algorithm that builds multiple versions of a single human model, facilitating the development of virtual fitting rooms.

This technology aims to reduce waste and returns while giving the consumer more convenience and accuracy in purchasing.

Supply chain software

Supply chain software

Powered by AI and ML, this software can significantly increase supply chain performance by identifying patterns and inefficiencies, recommending optimal actions, helping to meet customer expectations, and predicting inventory demand.

It can help reduce costs and wastage derived from the high rate of returns.

Paint a map of the most likely future with data


We help you anticipate trends and their impact on your business and on the apparel, fashion, and textile sector as a whole. With our multi-data sources, we enable more informed, faster, and actionable decisionmaking.

Labs

Multiple API data sources are screened with machine learning and monitored over time.

Experts

Qualified experts from across academia and business make up our expert network.

Editorial Team

Our internal experts handle curation, quality control, and content management.

Crowdsourcing

The intelligence of the crowd validates predictions and improves accuracy.

We help you tap the hidden potential of your organization and navigate the future with a new awareness. Innovation in fashion has already begun to move concretely in the direction of sustainability, transparency, and digitalization, which will shape future trends in this industry. Now you can monitor them at the click of a button.

We help you tap the hidden potential of your organization and navigate the future with a new awareness. Innovation in fashion has already begun to move concretely in the direction of sustainability, transparency, and digitalization, which will shape future trends in this industry. Now you can monitor them at the click of a button.

Join us

    

Sign up for our Newsletter

Subscribe

Supertrends AG, Erlenstrasse 16, 6300 Zug