Eliminate Desktop Research

...and wave goodbye to navigating information overload 

Explore Our Topic SmartScans 

These ready-made reports give you immediate access to the latest on a given topic. 

With a Topic SmartScan you get:
  • Industry and market updates
  • Challenges and risk-related developments
  • Broad news coverage
  • Applications and use cases
  • Company overviews: who are the movers and shakers within the industry and who you should know about. 
Continuously Updated Content & Trend Predictions
Our Topic SmartScans are not merely stagnant reports, they are updated weekly and quarterly to reflect what’s happening in an industry, giving you the peace of mind that you’re always aware of the latest happenings. What’s more, we provide you with trend predictions—helping you make sense of what is going on. 

Right now we have two topics available: Blockchain and Generative AI. More to come!


Blockchain SmartScan


From healthcare to the food industry, blockchain technology is changing how we handle data securely and transparently.  Our business intelligence subscription will help you stay on top of these developments.

Dive into the Blockchain SmartScan to understand how this technology is impacting different sectors and what you need to do to adapt to its implementation.


Generative AI SmartScan


The days when the word "AI" was unfamiliar seem long gone, yet this new technology is still in its early stages and continues to rapidly transform industries.

As more businesses adopt AI in their processes, the Generative AI SmartScan provides the insights you need to keep up with the breakneck pace of change it is driving.

Discover Innovation Experiences by Supertrends

Tired of traditional conferences that spark little action? Supertrends event packages are designed to energize strategy, unlock innovation, and bring future thinking to life—all in unforgettable locations.

Led by renowned futurist Lars Tvede and our network of experts, each experience blends deep foresight with immersive formats like keynotes, workshops, and innovation sprints. Whether you're organizing an executive retreat, a leadership summit, or a creative offsite, we'll match you with speakers, facilitators, and even castles or coastal venues to make it memorable and meaningful.

Explore our event formats and book your next breakthrough.

Because innovation isn't just about ideas. It's about where and how they happen.

Think of Supertrends as your personal research assistant

The beauty of the internet is that we can access billions of pieces of information within seconds. The downfall? When it comes to finding the information that’s relevant to your business’ success, it’s time-consuming analysing all the information out there. That’s where Supertrends' SmartScans come in. Based on your information needs, we customize search queries to retrieve the most relevant and high-quality insights for you.

Eliminate Desktop Research

Desktop research isn't just boring, it's also an inefficient use of your time. Through tailored search queries, our SmartScans quickly and efficiently retrieve the high-quality information you need.

Liberate Brain Power

With less time spent hunting for the information, you can start applying your efforts where it really matters. Increase timelines, efficiency and business outcomes. 

AI + Human Verification

Our editorial team ensures the information's quality, with our subject matter experts verifying key developments when needed. We continuously optimize search results, so you never miss crucial information.
how it works

How it works (in a nutshell) 

Define the focus. We work closely with you to understand the information you’re looking for to create tailored search queries. Our dedicated team is here to help advise on the search terms to guarantee the most relevant results.
Run the SmartScans. We scan 5000 global sources, and use AI to extract the insights you need. Our in-house editorial team and network of experts verify the results, ensuring you’re getting accurate and trustworthy information.

View results. Seamlessly view the insights on demands. Whether it be on your personalised Supertrends platform or on the app - you can easily navigate to what you need 24/7.  Additionally, we can add more sources and even integrate your own content if needed, so it's all neatly in one place.

Forget doom scrolling for information. 
Use our SmartScan instead. 

...or skip the reading

And have our friendly Head of Sales, Emil, show you how it works

Supertrends was founded by best-selling author and award-winning entrepreneur Lars Tvede 

When founding Supertrends, his mission was to build a platform that could map, track and predict future innovations and trends. 

In this video, Danish book publisher Gyldendal interviews Lars about his latest book "Hyperintelligence", where he offers insights and predictions on AI's capacity for intelligence and how this will impact our future.

Let Lars keep you up to date on the latest emerging trends and technologies or book him for your next event 

The Supertrends Platform

Our SmartScans are built on the foundation of our Supertrends platform - a data rich environment that was born out of the ambition to map, track and predict the latest innovation and trends.

Your customised content is accessed through our platform, but there also exists a public version for anyone to explore.

On the platform you'll find: 
News
The latest developments from across the world of innovation and technology.



Trends 
We monitor both emerging trends and shifts in major current trends that are potentially impacting your business. 

Innovations 
Specific innovations and technologies with sector mapping and impact analysis. 


Milestones
Events achieved through innovation or technological breakthroughs. Explore this interactive timeline where you can dive into predictions for the future. 
Statistics
Curated and mapped data from across sources. Insights and facts across 170 industries and 150+ countries.


Companies 
Identify the businesses working on specific innovations or leading the way for the future.



Network 
Find, follow and engage with experts, movers and shakers of innovation. 




Watchlist 
Monitor the topics and industries you want to keep up with. 




Get inspired by the Supertrends Platform

Whether you're an entrepreneur, investor, or simply curious about what's next, Supertrends offers the tools and knowledge to turn inspiration into action.

Blog

Discover what's new in the world of innovation.
How to Make Sense of the Generative AI Boom (Without Reading 100 Articles a Day)

How to Make Sense of the Generative AI Boom (Without Reading 100 Articles a Day)

Wednesday, September 3, 2025 GenerativeAI BusinessIntelligence

Generative AI isn’t just a buzzword anymore; it’s an economic, technological, and cultural wave reshaping industries in real time. Every day brings fresh headlines: a new billion-dollar funding round, a surprising government response, a breakthrough use case, or a heated ethical debate.

If you’re in strategy, communications, risk, or innovation, tuning it all out isn’t an option. But spending hours glued to feeds and newsletters isn’t sustainable either. 

That’s why we built the Generative AI SmartScan™, a weekly intelligence brief designed to filter the noise, highlight what matters, and explain why it matters. Instead of handing you a pile of news links, it synthesizes signals into a structured, actionable view of the ecosystem. 

More Than a Sales Pitch—Real Insights You Can Use

Before we dive in, it’s worth stressing: what follows isn’t just marketing copy dressed up as analysis. Yes, SmartScans is a product, but the examples you’ll see are drawn from real-world signals, research, and market activity. Each section below is based on actual insights from our scans of the genAI landscape—patterns that executives, innovators, and policymakers are already using to anticipate what’s next.

Think of this as a sample of how structured intelligence works in practice. Even if you never subscribe, the knowledge here can help you filter noise, sharpen your perspective, and ask better questions about where generative AI is heading.

What’s Inside the SmartScan™

Each edition is divided into chapters, helping you navigate the key dimensions of generative AI: from adoption trends and use cases to governance, culture, and research.

Here’s a breakdown of what’s inside, plus a few examples of how it helps you cut through the hype. 

1. Summary – The Week in a Nutshell 

Think of this as your executive dashboard. Each edition begins with a quick overview of the week’s most important themes—funding surges, regulatory developments, adoption milestones, or surprising cultural shifts. 

Why it matters: Information overload makes it hard to see patterns. This snapshot is designed to give you a fast sense of direction—ideal if you need to brief a manager or client in under 5 minutes. 

SmartScan example: One recent summary captured how a spike in VC funding coincided with growing regulatory pushback—two forces shaping the trajectory of AI adoption worldwide. 

2. Business Dynamics & Adoption 

This chapter tackles the big question: Where is momentum building? 

Generative AI isn’t just attracting headlines; it’s pulling record-breaking investment. In the first half of 2025 alone, VC investment hit $49.2B—comparable to what biotech received in its strongest years. Adoption, too, has crossed the proof-of-concept stage: Microsoft’s Copilot recently surpassed 100 million active users, proving enterprise-scale deployment is here. 

Why it matters: Tracking where money flows and tools scale helps you distinguish between hype and sustainable growth. It’s how you anticipate not only “who’s hot” but “who’s shaping markets.” 

SmartScan example: A recent scan contrasted Anthropic’s $5B round with smaller but highly strategic investments in domain-specific AI—showing how consolidation and specialization are playing out side by side. 

3. Regulation, Risk & Cybersecurity 

Generative AI is moving faster than most governance systems can adapt. Policymakers around the world are scrambling to balance innovation with oversight—and businesses can’t afford to wait until rules are finalized. 

Why it matters: Regulation shapes not just compliance costs but competitive advantage. Early movers in AI governance often gain reputational credibility and customer trust. 

SmartScan example: One scan highlighted ActiveFence’s partnership with OpenPolicy to influence future AI safety standards. For legal, comms, or compliance teams, spotting such moves early helps position your organization as a responsible leader rather than a late follower. 

4. Socioeconomic & Cultural Transformation 

Beyond boardrooms, generative AI is rewriting creative work, consumer expectations, and even cultural values. AI-generated ads, for example, are raising questions about transparency, authenticity, and trust. 

Why it matters: If you’re in branding, ethics, or media, cultural perception often drives adoption as much as technology does. Missteps here can erode trust faster than technical flaws. 

SmartScan example: A recent scan covered the backlash to an AI-generated Guess ad featured in Vogue. The case underscored how creative industries are navigating a fine line between experimentation and audience acceptance. 

5. Applications & Use Cases 

This chapter zeroes in on how generative AI is being implemented across industries. From enterprise IT to healthcare, companies are moving from pilots to production. 

Why it matters: Understanding practical implementations helps you identify opportunities relevant to your sector—and avoid dead ends. 

SmartScan example: A feature on Nutanix revealed how generative AI is being applied to improve enterprise data security—turning abstract “risks” into concrete defensive use cases. 

6. Companies 

Who’s building the future? This section spotlights movers and shakers across startups, incumbents, and cross-industry collaborations. 

Why it matters: Knowing what Amazon, Google, or emerging challengers are quietly rolling out can inform partnership strategies, competitive positioning, or even talent recruitment. 

SmartScan example: A recent scan detailed Amazon Q Business adding a Microsoft Exchange connector—an incremental but telling step toward embedding genAI into daily enterprise workflows. 

7. Research 

The frontier of AI often starts in academic labs before it moves into products. From healthcare to education, experiments today can signal markets tomorrow. 

Why it matters: Research scans help you anticipate long-term opportunities and prepare for changes before they become mainstream. 

SmartScan example: A pilot program in Japan testing genAI for medical interview training highlighted how cultural adaptation could make or break healthcare applications. 

8. Daily Newsflow 

For readers who do want updates—without drowning in them—this curated feed surfaces the most relevant stories. No noise, no endless scrolling, just high-signal intelligence. 

Why it matters: You’ll never miss the important moves, but you also won’t waste time sorting through repetitive or irrelevant chatter. 

Who It’s For 

The Generative AI SmartScan™ is especially valuable if you: 

  • Make decisions about AI adoption or innovation strategy 
  • Need to brief leadership or clients on fast-moving shifts 
  • Track risks, compliance, or public perception 
  • Want to stay informed without burning hours each week 

It’s designed for decision-makers who can’t afford to miss the forest for the trees. 

Final Thoughts 

Generative AI is evolving at breakneck speed—but speed doesn’t have to mean confusion. With SmartScans, you can see patterns, anticipate risks, and act on opportunities before they become obvious. 

This analysis is based on just one of the many in-depth insights featured in the latest Supertrends SmartScans Quarterly Report on GenAI (all sections), your window into the technologies, risks, and opportunities shaping the future. 

Start your free trial today and see for yourself how SmartScans can help you spot what’s next, before it happens. 

No comments yet

What others are saying about us

Supertrends is helping people and businesses stay ahead with fresh insights and innovation.
„We believe Supertrends has established an effective method of gathering and displaying structured data about the future to the benefit of any decision-maker. ”

Frederik Linderberg
CEO of Presidents Summit
„We believe that these [Supertrends] methods ensure comprehensive, detailed, and unbiased information, which is exactly what we need in our decision-making processes in and before our Investment Committee.”
Anton G. Herborg
CEO of CVX Ventures
„We are excited about partnering with Supertrends. The quality of their content about trends and future innovation is second to none.”

Mathias Davidsen
CEO of Presidents Institute

Let innovation find its way to your inbox

Get the latest trends, insights, and exclusive interviews with innovators delivered straight to you. Don't miss out on the future of innovation—be part of it!
Search